Red is the color of fire and blood, so it is
associated with energy, war, danger, strength, power, determination as
well as passion, desire, and love.
Red is a very emotionally intense color. It
enhances human metabolism, increases respiration rate, and raises blood
pressure. It has very high visibility, which is why stop signs,
stoplights, and fire equipment are usually painted red. In heraldry,
red is used to indicate courage. It is a color found in many national
Red brings text and images to the foreground. Use
it as an accent color to stimulate people to make quick decisions; it
is a perfect color for 'Buy Now' or 'Click Here' buttons on Internet
banners and websites. In advertising, red is often used to evoke erotic
feelings (red lips, red nails, red-light districts, 'Lady in Red',
etc). Red is widely used to indicate danger (high voltage signs,
traffic lights). This color is also commonly associated with energy, so
you can use it when promoting energy drinks, games, cars, items related
to sports and high physical activity.
Light red represents
joy, sexuality, passion, sensitivity, and love.
Pink signifies romance, love, and friendship.
It denotes feminine qualities and passiveness.
Dark red is associated with vigor, willpower,
rage, anger, leadership, courage, longing, malice, and wrath.
Brown suggests stability and denotes masculine
Reddish-brown is associated with harvest and
Orange combines the energy of red and the
happiness of yellow. It is associated with joy, sunshine, and the
tropics. Orange represents enthusiasm, fascination, happiness,
creativity, determination, attraction, success, encouragement, and
To the human eye, orange is a very hot color, so
it gives the sensation of heat. Nevertheless, orange is not as
aggressive as red. Orange increases oxygen supply to the brain,
produces an invigorating effect, and stimulates mental activity. It is
highly accepted among young people. As a citrus color, orange is
associated with healthy food and stimulates appetite. Orange is the
color of fall and harvest. In heraldry, orange is symbolic of strength
Orange has very high visibility, so you can use it
to catch attention and highlight the most important elements of your
design. Orange is very effective for promoting food products and toys.
Dark orange can mean
deceit and distrust.
Red-orange corresponds to desire, sexual
passion, pleasure, domination, aggression, and thirst for action.
Gold evokes the feeling of prestige. The
meaning of gold is illumination, wisdom, and wealth. Gold often
symbolizes high quality.
Yellow is the color of sunshine. It's associated
with joy, happiness, intellect, and energy.
Yellow produces a warming effect, arouses
cheerfulness, stimulates mental activity, and generates muscle energy.
Yellow is often associated with food. Bright, pure yellow is an
attention getter, which is the reason taxicabs are painted this color.
When overused, yellow may have a disturbing effect; it is known that
babies cry more in yellow rooms. Yellow is seen before other colors
when placed against black; this combination is often used to issue a
warning. In heraldry, yellow indicates honor and loyalty. Later the
meaning of yellow was connected with cowardice.
Use yellow to evoke pleasant, cheerful feelings.
You can choose yellow to promote children's products and items related
to leisure. Yellow is very effective for attracting attention, so use
it to highlight the most important elements of your design. Men usually
perceive yellow as a very lighthearted, 'childish' color, so it is not
recommended to use yellow when selling prestigious, expensive products
to men – nobody will buy a yellow business suit or a yellow
Mercedes. Yellow is an unstable and spontaneous color, so avoid using
yellow if you want to suggest stability and safety. Light yellow tends
to disappear into white, so it usually needs a dark color to highlight
it. Shades of yellow are visually unappealing because they loose
cheerfulness and become dingy.
Dull (dingy) yellow
represents caution, decay, sickness, and jealousy.
Light yellow is associated with intellect,
freshness, and joy.